Jobs in Dubai at Mashreq Bank - Assistant Manager Marketing Communications

Job Title: Assistant Manager Marketing Communications

Location: U.A.E,Dubai
Job function: Marketing/Corporate Comm.
Number of positions: 1
Expiry date: 30th July 2013

Job purpose
To provide marketing communication support to Product Managers of Retail Banking Group on all advertising and communication related jobs (ATL and BTL campaigns).

Key result areas
Product Managers / Segment Managers
• Oversee the communication process from the brief till creative execution to ensure timely and effective roll out of product communications.
• Guide product managers on media vehicle selection to ensure optimum coverage thus enabling top of mind brand recall for Mashreqbank in various product categories.
• Work closely with Media, PR and Creative agencies to ensure integrated communications for all products in the segment.
• Timely and cost efficient production and roll-out of marketing collateral branding.
• Work closely with branding to ensure brand compliance for all communications.
Retail
• Ensure timely execution of all merchandising collaterals in the branches for product promotions.
Campaign Analysis
• Monitor progress of the ad campaigns to ensure that it is completed and relevant as per set deadlines.  Upon release of the campaign in the media, to assess the impact and quality of output by carrying out random surveys or by commissioning feedback surveys.
Cost Reduction
• Negotiate directly with printers to obtain printing quotes through use of economical sizes (reduce paper cost) and economic order quantities.

Knowledge, skills & experience
• Minimum 4-5 years experience in an advertising agency.
• Appreciation of campaign concepts and a thorough background of print production.

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