Customer Lifecycle Analyst at Mashreq Bank in Dubai

Job Title: Customer Lifecycle Analyst

Location: U.A.E,Dubai
Job function: Retail Banking
Number of positions: 1
Expiry date: 30th July 2013

Job purpose
Apply database technology and database analytic skills to support CVI lift through:
Development and enhancement of marketing friendly customer and prospect databases through specialized knowledge and skills of database technology and platforms.
Insightful database analysis of customer information for profitable cross-sell, up-sell and deep-sell and retention marketing.
Provide data for database marketing campaign effectiveness and learning.
Provide data to deepen customer and prospect knowledge.
Facilitate and enable business managers to understand product ownership and customer behaviour.

Key result areas
Creation, development and maintenance of physical and logical database models for existing customers, prospect customers, employers and prospect customers - document and define key fields, dedupe and manage adhoc queries, either in-house or in coordination with TSD.
Qualitative and quantitative analysis of campaigns and business generated through them.
Insightful database analysis, both for MIS and for supporting marketing campaigns.
Monitor and take corrective action to ensure enhancement of data quality.
Develop / acquire and manage de-duplication software for the prospect databases.
Generate, standardize, automate and disseminate adhoc and periodic MIS reports.
Empower business users by providing training and user friendly front end tools to access Marketing Database enabling them to make business decisions more effectively.
Advise marketing management on the latest technology developments in the discipline of customer relation and marketing management such as campaign management, contact management, local market management, etc.

Knowledge, skills & experience
Bachelors degree / Diploma in Computer applications.
At least 6 years of experience in databases, SQL programming, OLAP tools, front-end development tools and common desktop packages, such as MS Office, etc. of which at least two years exposure to retail banking is a must.
SQL Server – System Administration and implementing databases.
Excellent knowledge of databases and programming in different platforms and environments.
Knowledge of other database solutions (Oracle 8) for managing data interchange.
Knowledge of marketing technology applications.
Excellent attitude and a team player.
Ability to work long hours in a high pressure environment.

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